CBIZ Sattler Adventure Sports Blog

Insights and tips on how to protect your adventure sports business, giving you and your guests peace of mind.

Ward, Hayden
/ Categories: BLOG Articles

Preparing Your Outfitter for Busy Season

Tips to Prepare Your Business for Busy Season

Preparing for the busy season takes serious work. As a seasonal business owner, it may feel like a massive undertaking in a short amount of time. Whether you own a whitewater rafting business in Idaho or you’re taking groups through the beautiful Utah landscape by foot, here are a few tips to help prepare your outfitter business for its best season yet.

1Review & Reflect on the Previous Season

History tells all. One of the first steps to prepare your outfitter for its best season yet is to reflect on the previous season. It’s always wise to know what happened last year to clarify your future needs. Take this time to also review any challenges your company faced. How did you handle those? Were there any major obstacles that you’re still recovering from?

2. Ensure Your Employees Are Trained

As your employees begin to travel back for the busy season, talk to them about their needs. What are a few things they would change about the previous year? If you’re looking to expand your team, start recruiting as soon as possible.

Further, it’s always a good idea to retrain your staff. Everyone could use a refresher, and it helps provide peace of mind for everyone. If your staff needs to be certified for anything, add it to a part of their training course.

3. Reassess Your Budget

Creating a  strong budget  to guide your future will make life so much easier. Review your past expenses and sales from previous seasons to determine where changes should be made. Refer back to your  contingency plan  to help guide your choices.

Trends such as social inflation, the COVID-19 pandemic, cybercrime, the cost of reinsurance, natural disasters and investment returns have all restructured the market. Check out our  2022 Market Outlook  for a glimpse at what to financially prepare for in the future.

4. Start Your Marketing Efforts Early

It’s never too soon to start marketing your business. However, because you’re a seasonal business, your strategy may look a little different than others. Start creating Instagram reels and Facebook posts with reminders and rolling out email campaigns. Take a look at customer reviews from the previous season and incorporate them into your marketing content.

For a few ideas to get started with your online marketing efforts, download our guide here.

5. Update Your Website

In a digital age, having a strong website for your outfitter business is crucial. Make sure that your website reflects accurate pricing, dates and other important information. Your customers may rely on the website to answer all of their questions. The layout needs to be easy to navigate and error-free.

6. Clean Your Building & Inspect Equipment

Nothing says spring more than a deep clean! Take the time to clean out the items that have piled up over winter, repaint, clean the bathrooms, get rid of old papers, etc. You want to give your customers an enjoyable atmosphere that’s going to get them excited! Leave a lasting impression for the right reasons. 

Best Season Yet

As a small business owner, the busy season is what you wait for all year. It’s without a doubt the most fun and intense part of owning an outfitter business. Our coverages will help guide you through unforeseen losses and insane rapids. Get the protection you need today and  request a free CBIZ Adventure Sport Insurance quote. Worry less and adventure more!

This blog may contain scenarios that are provided as examples only. In an actual claim situation, coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.

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800.615.8418 | adventuresports@cbiz.com

1504 8th Street | Lewiston, ID 83501  

Monday - Friday | 8:30 a.m. - 5 p.m. (PST)


CBIZ Sattler Adventure Sports Insurance, a division of CBIZ Insurance Services, Inc., is the largest insurer of adventure sports businesses in the United States. As part of an $850 million New York Stock Exchange traded company (CBZ), we developed a policy coverage to meet the needs for those in the recreation and outfitting industries. Our policy is underwritten by an A.M. Best Rated A++ (Superior) company.